Tue, 6 December 2016
In episode 34 of The Writing Coach, I speak with Susan Friedmann. Susan is a Certified Speaking Professional and a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events. She offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace. A prolific author, Susan has written fourteen books including, Meeting and Event Planning for Dummies, The Complete Idiot’s Guide to Target Marketing, Riches in Niches: How to Make it BIG in a small Market, which made it to #1 in hot business books on Amazon.com. During our conversation, Susan describes:
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