Dana Kaye on Building Your Author Branch

Welcome to The Writing Coach. On this podcast, I speak with the instructors, editors, coaches, and mentors who help writers and authors create their art, build their audience, and sell their work.

 

In episode #104 of The Writing Coach podcast, I speak with veteran publicist, social media pro, and brand manager Dana Kaye.

In 2009, Dana founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands.

Kaye is the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.

During our discussion, Dana describes:

• What exactly is an “author brand” and why is it important?
• How authors can best use podcasts, emails lists, and social media
• The important difference between publicity and marketing
• How booking marketing has changed over the last decade
• The role networking plays in selling books
• And much more!

Click below to listen now: