thewritingcoach's podcast
Direct download: WC036.mp3
Category:general -- posted at: 9:32am EST

Direct download: WC035.mp3
Category:general -- posted at: 12:06pm EST

In episode 34 of The Writing Coach, I speak with Susan Friedmann.

Susan is a Certified Speaking Professional and a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events. She offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.

A prolific author, Susan has written fourteen books including, Meeting and Event Planning for Dummies, The Complete Idiot’s Guide to Target MarketingRiches in Niches: How to Make it BIG in a small Market, which made it to #1 in hot business books on

During our conversation, Susan describes:

  • How the publishing industry has changed over the last three decades;
  • Her nuts and bolts approach to writing and teaching;
  • The value and benefits of self-publishing for authors;
  • How the September 11 terrorist in New York attacks nearly prevented one of her books from being published;
  • The way the National Speakers Association has connected her with many important mentors;
  • What she has learned from a year of podcasting;
  • The importance of niche marketing for authors;
  • And much more!
Direct download: WC034.mp3
Category:general -- posted at: 7:35pm EST

Direct download: WC033.mp3
Category:podcast -- posted at: 8:22pm EST